Our favourite social media stats of 2019 (so far)

In Social Media by Demelza Cristall

Who loves stats? We do! We’ve listed some of our favourite social media statistics, sourced from around the web, to help you keep on top of what’s going on in this ever-changing sector of digital marketing.

Overall stats

  • There are 3.397 billion social media users in the world
  • On average user has 5.5 social media accounts each
  • 81% of small businesses use social media

Facebook stats

  • 3 billion users
  • 8 billion average daily video views
  • 60 million active business pages
  • Average user spends 35 minutes on Facebook daily
  • World’s third most popular website

Instagram stats

  • 1 billion users
  • 95 million photos uploaded daily
  • Pizza is the most popular Instagrammed food
  • Most liked picture on Instagram is of an egg
  • Average user spends 35 minutes on Instagram a day

Twitter stats

  • 326 million users
  • Average Twitter users follows five businesses
  • Tweets with images get 150% more retweets
  • Most popular emoji used was 😂
  • 71% of Twitter users are there to read news

LinkedIn stats

  • 610 million users
  • 61 million of LinkedIn users are senior level and 40 million are decision-makers
  • Profiles with photos get 21x more views
  • 94% of B2B marketers use it to distribute content
  • 91% of marketing executives list LinkedIn as the top place to find quality content